After a careful and detailed examination of the 'Aero - Feel the Bubbles' ad, I have gone into more depth of the real meaning and techniques used in this advertisment.
The purpose of this advertisment is to create a bigger and more fun version of the Aero chocolate bar. The ad makes children want to get involved and have a go at being in the 'bubble-filled' environment. The environment is created by using chocolate coloured balloons to symbolise the bubbles in the chocolate bar. The slogan 'Feel the bubbles' is cleverly used as the balloons are felt when skateboarder Bob Burnquist rides through the balloon filled bowl.
The advertisment is structured by showing a close up of Bob Burnquist taking a bite of the Aero bar at the very begginning of the commercial, and then venturing through the skate park filled with balloons for the remainder of the ad. There are limited words in the ad, and the commercial is ended with the slogan 'Feel the Bubbles' and then the brand 'Aero'.
Some say that the music in the ad - ABC by Jackson 5 - is used also as a tribute to Michael Jackson's death, as it is linked because Micaels pet monkey was named 'Bubbles', but I feel that the music is used purely because it has a happy, fun feel to it.
With skateboarding being a popular sport for young teenage boys, this ad seems to be more appealing to them than to any other age group or gender group. The two previous advertisments for Aero chocolate bars have been more dedicated and targeted towards women, this ad has been dedicated towards the boys by using what they love best.
The visual techniques make this advertisment an effective advertising tool because it makes us want to get involved and have a go. I would definately buy this product.